Relation Lighting Agency (RLA) new Elation sales rep for California, Nevada and Hawaii

Elation Professional is pleased to announce that Relation Lighting Agency (RLA) has been appointed the new sales representative for Elation Professional products in California, Nevada and Hawaii. Headed by lighting industry veteran Robert Pullman, the new sales rep firm boasts decades of industry experience and will draw on that expertise to represent the entire Elation lighting portfolio, including Obsidian Control Systems and Magmatic atmospheric effects.

Pullman, Principal at RLA, began in the industry in 1987 as an NABET technician with ABC Newsin New York City. Since moving to Los Angeles in 1994, hehas worked on thousands of productions and events in the entertainment, live event, film and television industries as a production electrician, board operator, TD, PM, and LD. Prior to founding RLA, he was co-owner of a lighting dealership in Burbank, CA and most recently served as National Sales Manager for Tivoli Lighting.

“The birth of this Agency heralds the culmination of over 30 years’ experience in an industry I love and have dedicated my life to,” Pullman stated. “My RLA team and I have a personal understanding of our clients’ needs because we are career ‘lighting guys’ who came up in the business. Our goal is to provide the best solutions for the job, backed up by knowledgeable folks who thrive in service of our clients’ needs.”

Eric Loader, Sales and Marketing Director for Elation, stated, “After months of tireless search for sales representation which replaces for us three legacy rep agencies with now one cohesive and focused group, we are excited to start 2023 with RLA hitting the ground running. I’m confident Robert and his team will build on that legacy of professional and personal relationship support that our dealers are accustomed to.”

Headquartered in El Segundo in Los Angeles County, RLA’s key market focus is primarily production and special event lighting, and all production support technology and controls for film & television, concert touring, theatre, corporate and themed environments. “RLA is proud to partner with Elation Professional as a full-service lighting and control solutions company,” Pullman said.“Elation is a ‘one-stop-shop’ for the complete package which allows RLA to confidently suggest complete systems for every application, further solidifying Elation as a market leader in every discipline.”

Other key RLA personnel include Jonathan Hale, VP of Sales, and Chandler Dean, Director of Development and Accounts Manager. Hale has worked in lighting and production since 1998, learning technical production skills firsthand as a technician, master electrician, programmer, lighting director, and technical director. His production experience spans live events and broadcast to permanent installs and he even founded his own award-winning production company. Dean is a young up-and-coming professional dedicated to the lighting, entertainment, and production sphere who will be invaluable in fostering relationships with the next generation of the industry.

“We are a dynamic team comprised of career lighting professionals with years of experience and visionary youth loaded with talent, creativity, and enthusiasm,” Pullman comments.“Our customers will benefit with time-tested personal service and cutting-edge education and support.”

The new sales rep relationship goes into effect January 1, 2023. Pullman concludes, “It feels as if my entire 30+ year career has led to this moment and opening RLA. Having worked in every one of these environments, the complete suite of Elation Professional lighting products for film, television, theater, live music, touring, corporate and themed environments align beautifully with my experience and my passion.”

Relation Lighting Agency (RLA)
(888) GO2-RLA4
[email protected]


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