L-Acoustics announces the creation of a new sales organization that allows the company to drive its ambitious vision to deliver exceptional audio experiences for audiences worldwide through constant technology innovation, product development, and educational outreach. Renowned for creating the tools that deliver exceptional audio performance, the company is now poised to extend even more robust commercial support for global partners and clients across diverse markets and territories.
The new L-Acoustics sales organization is focused on sales strategy, business development, and building territorial sales channels. Under the general management of L-Acoustics CEO Laurent Vaissié, the new team will be spread across three divisions: Sales and Sales Operations will focus on developing regional sales channels; the Business Development team will concentrate on developing commercial expertise and end-user outreach in key vertical markets; and the Strategy Leadership team will develop mid- to long-term go-to-markets strategies and key partnerships as well as manage resource planning and market intelligence.
The new organization emerges with the retirement of Executive Director of Business Development Jochen Frohn who, for the last 14 years, has set the vision for the global sales team. Frohn has created a legacy of performance and record-breaking results, while developing talented teams. “Jochen helped L-Acoustics build the strongest sales organization in the industry, centered on long-term growth, developing deep client relationships, and offering premium brand support and performance. We are grateful for his indelible contribution,” expressed Vaissié. “Following two years of preparation working with Jochen and our team on this transition, I am excited to announce the new sales organization, which has been designed to support exceptional market demand and fulfill our long-term vision.”