SGM appoints Eloise Reed as new Specification Manager for Northern Europe

SGM announces the arrival of Eloise Reed, a professional with more than 25 years of experience in the lighting industry in several global markets ranging from architectural lighting to manufacturing. Reed will be responsible for establishing and building client relationships and supporting business development in Northern Europe, providing a point of contact for architectural lighting designers.

With the establishment of Reed’s role, SGM expands its global team focused on developing solutions and resources for the architectural market, ensuring consultants and integrators have the tools and support they need for successful design and implementation of architectural deployments.

Reed added, “I am excited to join SGM at this time of renewed optimism in the global market and unprecedented growth. SGM enables specifiers to create outstanding outdoor lighting concepts through exceptional and sustainable product design coupled with consistent support. Exciting times lie ahead and I look forward to supporting SGM at the forefront.”

Reed will be based in the United Kingdom and will work within SGM Light’s global sales team.


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