Naostage creates sales manager role to lead commercial strategy

Naostage, the creator of the world’s first automatic, beaconless 3D tracking solution, today announced the appointment of experienced pro-AV professional Alexis Reymond as its new sales manager.

Reymond has worked as a freelance audio engineer, electro-acoustic consultant, sound designer and music producer for more than 20 years, most recently in a sales engineering capacity with fellow Nantes-based company Arbane Groupe (APG/Active Audio). His other experience includes spells with event specialists Videlio and Magnum, where he worked as a sound engineer for 17 years, and Disneyland Paris, where he served as a freelance AV technician.

In addition to his hands-on industry experience, Reymond holds multiple academic and professional qualifications, including certificates in sound and AV engineering from INA SUP (the Institut national de l’audiovisuel college) in Paris.

Naostage’s tracking solution, designed and engineered at the company’s headquarters in Nantes, makes it easy for rental-staging and fixed-install professionals to create immersive, interactive live experiences. By seamlessly identifying and following artists, performers and visitors wherever they are in a defined tracking area, it allows for the automation of an endless array of lighting, audio, video and media effects in real time, in perfect sync with the show or AVL installation.

In his new role, Reymond – who is tasked with developing Naostage’s commercial strategy and overseeing its development, both domestically and internationally – will initially focus on building relationships with major industry players in the EMEA region and showcasing the benefits of the Naostage product. He explains that he sees live shows, corporate events, performing artists, and attraction venues as priority markets for Naostage.

“My ambition is for Naostage to become, over the next three years, a major worldwide provider of automated tracking solutions by establishing ourselves as the market leader in France and establishing a distribution network across Europe, the Middle East and Asia,” states Reymond.

The product of four years of research and development, the easy-to-understand Naostage ecosystem comprises three products: Kapta, a lightweight (12kg) riggable 3D sensor bar; Kore, a powerful AI processing server which uses AI to track up to 16 performers from a single box; and Kratos, the intuitive interaction-design software at the heart of the Naostage system.

At Naostage, Reymond joins a team that includes the company’s founder and CEO, Paul Cales, as well as partners Olivier Le Doeuff (CTO) and Nathan Van De Hel (COO).

“As a young, innovative company with a true stand-out product, the growth potential of Naostage is huge. I’m really excited to be part of this project and look forward to sharing the opportunities provided by our solution with the wider industry,” he continues. “Let’s get tracking!”

“To have attracted a sales manager with Alexis’s expertise, experience and standing in the industry is a real vote of confidence in Naostage and our mission to harness the power of technology to elevate the live experience,” comments Cales. “We are delighted he has chosen to bring his skills to Naostage, where he will be instrumental in helping us realise the potential of our unique technology.”

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