Live Company Invests in More Astera with New AX9s

Technical production and rental specialist Live Company, based in Skovlunde, Copenhagen, Denmark, continues to invest in Astera wireless LED products at a pace to keep parallel with the “incredible demand” of the Danish market, states owner Peter Clausen.

They were the first rental company in Denmark to invest majorly in Astera, initially with AX1 PixelTubes in 2018, and the latest acquisitions include several sets of Titan Tubes and the newly launched AX9 PowerPAR– rock-solid, all-purpose everyday LED lighting fixture – and one of the three innovative products launched by Astera in 2021.

The AX9s were bought specifically for “Dejlig er Jorden”, an operatic recital touraround Danish churches by an ensemble of opera singers and classical musicians. Lighting designer SúniJoensen specifically wanted powerful, reliable, quick and easy to deploy wireless fixtures … and 12 x AX9s did a fantastic job!

“AX9s are excellentfront lights,” says Peter, which was another reason for the purchase, together with the good battery life which easily covers the run-time of most events. He mentions that the consistency of the Astera lightsources and colours is impressive across all the product ranges.

Live Company’s Titan Tubes joined the general rental inventory based on the massive success they have experienced with the 100 plus AX1s, as they were keen to have Astera’smost up-to-date wireless Tube technology onboard.They like to be at the forefront of trends “and that’s definitely where Astera is right now,” stated Peter.

The AX1s have been in use constantly, even duringthe pandemic period, when they were out every week for digital gigs and streamed events,he explained.“We didn’t tail off on the AX1 rental at all.”

Titan Tubes and the AX1s are “simply sooooo versatile,” he comments. They can be used for key lighting, washing objects and areas, sets and décor, for making shapes and pixel-mapped effectsfor theatre, TV and broadcast applications and live shows … and that truly multi-purposefunctionality is why they are such “GREAT value”.

He thinks the AsteraApp is great, and so do many of their customers.It makes remote control exceptionally quick and easy without having to set up a console, although also having the DMX control option is a big plus. “You basically have all the options tomakeyour show or project work effectively.”

Looking forward, Peter reveals that they want to be “a fully Astera rental house, offering all of the products – Tubes, PixelBricks, NYX Bulbs, AX3s, AX PARs, etc,” and it looks like they are well on the way to achieving that goal.

When Light Partner became the Danish distributor in 2020,both demand and sales shot up in the country, and now that other rental companies are investing in the brand, cross rentals area fast-growingaspect of the business.

“For events, wireless lighting / control is THE way forward,” Peter concluded!



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