“PLSG21: Live and Online” to unify, support and meet the immediate business needs of the global pro AV and entertainment industries

To adapt to the ‘new normal’, the organisers of Prolight + Sound Guangzhou (PLSG) have unveiled details of enhanced digital services to run alongside the upcoming physical edition.  PLSG was the first pro lighting and audio trade fair to resume in China during the critical period in 2020. And this forward-thinking spirit will be continued in 2021 not only at the physical event, but also via the new“PLSG21: Live and Online”initiative which has been introduced to foster a global marketplace, and to gather, support, and inspire professionals from all over the world with the latest products and innovations.

The physical fair is on track for 16 – 19 May 2021, taking place in an expanded space of 150,000 sqm (up 87.5% from 2020) and with 1,300 exhibitors in attendance. The increased scale of the physical event is a reflection of renewed hunger amongst industry professionals to meet for face to face business networking and product showcasing.

What are the new digital offerings?

One-on-one onsite and virtual buyer-exhibitor matching platform

Participants, no matter their location, can preview participating company profiles and products and match with the right suppliers using smart tools.More specifically, a newly introduced “Online Business Matching & Appointment Making Service” is a bilingual, pre-booking appointment services for registered participants. The system bases its recommendations on products of interest to provide the best fit for visitors and to optimise the quality of contact suggestions at no extra cost. This allows exhibitors to come into contact with high-quality leads who are precisely interested in their product and solution spectrum.This feature will be available both before and after the fair, with a real-time online chat running from 10 – 26 May.

Enhanced industry engagement through a 365-day online platform

During the fair, a professional filming team and moderator will provide coverage of product demonstrations, fringe events and conduct interviews with company representatives and industry experts. Overseas media and exhibitors will also be connected online to discuss hot entertainment sector topics and share technical knowledge. PLSG’s live and recorded programmes will be presented online after the physical fair has closed its doors.

Ms Judy’s Cheung, Deputy General Manager, Messe Frankfurt (HK) Ltd says: “PLSG is combining the best of both worlds, both physically and virtually: personal interaction and virtual networking options. We want to create a digital opportunity for all companies and professionals, elevating and extending the fair experience to new heights.”

Further information about the “PLSG21: Live and Online” will be available at

PLSG’s selection of pro lighting and audio products:
Professional Audio, Professional Lighting, Stage Equipment, AV & Communication Equipment, Parts & Accessories, Projection & Display, System Integration, IT & Data

PLSG’s selection of pro lighting and audioservices:
Construction, Design, Event & Production, Location Service, Maintenance, Rental Company, Security, Total Solution, Training, Media / Publications, Association, Others

Info: prolight-sound-guangzhou.hk.messefrankfurt.com

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