Building on their established Commercial channel foundation, Sonance is pleased to announce the appointment of Intermark in Rome for the Professional Series and 100V product lines within the Italian market. Working alongside their existing Distribution partner Audioclub, who will retain focus on the Residential CI market, Intermark will focus on the Commercial sector with their channel partners, consultant relationships and authorized integrators.
Intermark are a leading specialist distributor established in 1972, representing complementary lines including AMX, Televic Conference, Signify & Wolfvision, servicing the corporate, education, government, hospitality, retail & marine markets.
Regarding the new appointment, Intermark Sistemi MD Fabio Concezzi stated, “I am delighted to add the Sonance commercial products to my family of quality brands; these loudspeakers are a great fit with our existing lines, and we are looking forward to delivering them to customers and friends in the Italian market.” Concezzi continued, commenting on the impact delivered with the Sonance line by saying, “Sonance certainly dispels the perception that only low impedance speakers can provide quality sound. The speakers offer both low and high impedance connectivity, and sound quality isn’t the deciding factor when selecting which type of amplifier to use.”
Adrian Ickeringill, International Sales Director for Sonance, will manage the relationship with Intermark. Ickeringill commented, “At Sonance, one of our core pillars is authentic partnerships. We carried out a great deal of research in the Italian market to identify a Distribution partner that could help develop commercial opportunities and relationships around our 100V product offerings.” Ickeringill continued, “We are delighted to have Intermark on board, providing much needed focus in the Commercial market for our 100V Professional Series line, new IS8T Invisible Speakers, and Landscape and OMNI-6T outdoor products.” Ickeringill and the Sonance Commercial group will work closely with Intermark to support the installation network in Italy with project design, demonstration and support.
Sonance Professional Series was introduced in 2017 with class-leading laminated core transformer technology. The Professional Series In-Ceiling, Pendant and Surface Mount speakers were designed to deliver 8ohm performance from 100V line speakers, all while working in unison through tonal matching and looks that are designed to belong in the space.