Genelec has announced the appointment of leading distributor, Audiologic, to handle distribution of the brand’s growing AV loudspeaker range throughout the UK, while Genelec’s long-term partner in professional monitoring, Source Distribution, will continue to be responsible for the UK distribution of Genelec’s full range of studio products and systems.
Based in Harlow, Essex, Audiologic was established in 2004 specifically to supply the professional AV integration market with top quality products, advice and service. The company is now one of the UK’s most successful dedicated AV suppliers offering a range of services, including system design, site surveys, help with tenders and much more.
Audiologic MD, Andy Lewis, feels that Genelec is a perfect fit the company. “We see this as a unique opportunity for us,” he explains. “As a company, we feel that it’s very important to put the right products into the right place. In other words, quality first. Genelec’s philosophy perfectly matches our own in that regard – they are a high end, aspirational brand that we are very proud to represent in the UK.”
“Genelec fits wonderfully into the work we are doing in the corporate world and we see many further opportunities in hospitality, higher education and more,” continues Lewis. “The advent of their Smart IP technology which delivers power, audio and control all over a single CAT cable opens up even more possibilities for integrators. We’re looking forward to significantly developing Genelec’s AV business in the UK.”
Genelec’s sales manager for Western Europe, Michael Bohlin, is equally pleased. “We’ve felt for some time that in order to have a meaningful impact on the AV market in the UK, we needed to have a dedicated AV distributor; and this is especially true now that we’ve launched the Smart IP range which has the potential to make a big difference to integrators and installers everywhere. Audiologic are ideally placed to optimise this potential; their knowledge, technical expertise and approach to the market make them the perfect partner for us.”