As of January 1, 2020, QSC EMEA will become the exclusive distributor of its live sound portfolio in Germany and in the UK and Ireland. QSC is pleased to announce its new distribution organisation.
Freddy Sicko, Director Live Sound Central Europe, will lead the organization in those countries. Sicko, who joined QSC EMEA at the beginning of 2019, brings decades of pro-audio industry experience in various leadership positions to the company. Most recently, he was General Manager of Shure MEA’s office in Dubai.
QSC EMEA welcomes two seasoned sales professionals Carsten Schiedeck, Sales Manager Retail, Germany, and Emma O’Sullivan, Sales Manager Retail, the UK and Ireland, who will be responsible for MI retailers in those countries respectively.
Jens Stellmacher, Director Business Development, AV Rental, will be responsible for supporting key AV rental accounts in Germany and the UK, as well as for increasing general brand awareness in this key segment. Marius Creutznacher, Manager Training & Business Development, will be responsible for developing and implementing target group-specific education and training programs.
“We are really looking forward to getting active in Germany, the UK and Ireland”, says Freddy Sicko. “Our goal is to work as closely as possible with our partners in these countries to further increase QSC’s market penetration. We will do so by providing enhanced support of our channel partners while increasing our brand visibility at point of sale and interacting and engaging directly with end customers.”
The QSC Central Europe Live Sound distribution team is primarily located at the QSC EMEA headquarters in Sinsheim, Germany.