Starting January 1, 2020, QSC EMEA, headquartered in Sinsheim, Germany, will begin distributing its Live Sound products exclusively in Germany and UK/Ireland, ending its cooperation with AED Distribution in those countries. AED Distribution will continue as the exclusive distributor of Live Sound products in France and the Benelux region, and will also continue as exclusive distributor of QSC Systems products in the Benelux region.
“QSC is investing significantly in the EMEA region. Going direct in the two largest and most influential MI Retail and AV Rental markets increases our daily interaction with key channel partners and end users. From that experience, we will develop programs to increase brand awareness and adoption, as well as improve our service and support offering,” says Markus Winkler, Managing Director QSC EMEA. “AED Distribution has been a committed partner since becoming the QSC distributor for Belgium in 1994 and for Germany and the UK in 2014. We would like to thank them for their outstanding efforts in developing the business in Germany and the UK. We look forward to continuing our distribution partnership with them in France and in the Benelux region”.
“We are working closely with the QSC EMEA management team to professionally transition the business in Germany and the UK”, says Hans Vanderheijden, Chief Commercial Officer AED Group. “We remain committed to growing the QSC Live Sound business in France and the Benelux countries. Also, we like to thank all our business partners in Germany and the UK for the outstanding collaboration throughout the years.”