As the curtain fell on Prolight + Sound Guangzhou 2019 (PLSG), show organisers announced a new record of 1,353 exhibitors who flocked to the annual event from 25 countries and regions, along with 81,154 professional visitors (7% up)from the entire professional lighting, audio, event management, stage design, system integration and AV technology industry chain. Combined with an overall exhibition area of over 130,000 sqm, this marks the largest ever edition of PLSG to date.
Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, is delighted with the turnout this year: “PLSG is committed to supporting the industry’s development by offering a first-class business and information exchange platform for the entertainment sector. We wanted our exhibitor showcase and fringe events to cover every corner of the industry’s needs, and to echo the growing trends in media technologies and system integration. We’re proud to be able to capture so many opportunities all under one roof.”
Much to the delight of participants, many key pro audio and lighting brands could be found across all of the halls this year, including Adamson, AKG, Antari, APG, Art Sound, Asystems, Audinate, Audio-technica, Beta Three, Beyma, BIK, BMB, Boray, Bosch, Bose, Broad Future, Celestion, Charming, DAS, Colour Imagination, CD-Stage, d&b Audiotechnik, db Technologies, DMT, Eagle, EM Acoustics, Ezpro, Faitalpro, Fane, FBT, Fidek, Fine Art, Funktion-one, Gonsin, Haimei, Harman International, Hivi, HTDZ, IAG, ITC, Klotz, Konig & Meyer, Kvant, Laserworld, Lavoce, Lewitt, Longjoin, Mascot, Meyer Sound, Mipro, Mode, Montarbo, Nan Yi, Nexo, Nightsun, Pangolin, PCI, Phoenix, Plustruss, Polarlights, QSC, Rainbow, RCF, Redx, Ruisheng, SAE, SE Audiotechnik, Sennheiser, Seikaku, Showven, Shure, Soundking, ST Audio, Star-net, SWS, Taiden, Takstar, Tendzone, Thunderstone, TOA, Top Plot, TW Audio, Viashow, Vue Audiotechnik, Yamaha, Yes-tech and more.
The success of the fair and its increased global brand representation were clearly reflected on the show floor. The event served as an opportunity for brands to showcase their latest innovations to the region for the first time in 2019, many of which have been specifically catered to the Chinese market. The show’s display areas were presented under a new arrangement this year too, with the ‘Media Systems and Solutions’ and ‘Communication and Conference’ halls under the show’s Audio Brand Name halls receiving high praise.
The event’s popularity this year can be attributed to its extensive cooperation with local and overseas industry associations, leading companies and professional media. Each contributed by inviting a number of high quality buyer groups and organising well-attended fringe events. A total of 11 domestic and international visitor groups attended the fair, and local industry media HC360 hosted a product presentation for over 1,000 professional buyers. Elsewhere, increased internationalism was also reflected in the show’s premium buyer groups, some of which came from the China Association of Recording Engineers, the Guangdong Association of Stage Art, the Zhejiang Province Stage and Audio Institute and Entertainment Equipment Industry Technology Association (EEITA) from Taiwan.
In terms of the PLSG fringe programme this year, both attendees and speakers emphasised how each event offered valuable information exchange, networking and educational and training opportunities which added an extra dimension to the show’s offerings. Digital audio networks in particular were heavily discussed, including through a sold out panel discussion on AVIT and how artificial intelligence (AI) solutions can influence the market, as well as the returning Dante Certification courses. Elsewhere, one of the most popular concurrent activities was the series of four Outdoor Line Arrays, which welcomed 41 international and domestic brands and a double-string display, which was ever-busy thanks to the favourable weather conditions.
Meanwhile, the first interactive multimedia display in PLSG, the Lighting and Art Space, was extremely well attended with lots of professional visitors and industry new force across the entertainment, media creative and stage design sectors. The area was established to showcase new media technologies associated with 3D mapping, stage machinery, lighting installation, new media art, stage tech innovations and more. Developed in cooperation with Chinese media giant Visual Jockey, the area featured a total of 18 professional visual and display companies and brands, including Epson, Hecoos, Music Trick Lighting, X Color and more demonstrating their latest projection and display systems, and was bustling with intrigued visitors throughout the show.
Exhibitors shared their successes at the show. Ms Julie Zhu, Vice President of China Region, Kvant Ltd, stated “Kvant has exhibited at PLSG for 10 years and manufactures laser display systems. The entertainment industry in China is growing robustly and has huge potential, and even some of the tourist spots here are demanding these kinds of advanced audio and visual technologies for creative performances. The fair always provides us a good chance to further promote our brand and showcase our advanced laser lighting products to buyers. It is one of the most important platforms for us to better understand the Chinese market trends.”
Mr Kane Zhang, Senior Application Engineer for Biamp Systems, stated “This is my first time to PLSG, where I’m hosting a session on AVB and also a panel discussion on AVIT. The content and details for these kinds of fringe events offer a face-to-face element and a more intimate setting for people to voice out their thoughts to learn from one another. Only through these platforms can we tap into future technologies and continue developing our industry. To me, PLSG is a huge show with lots of industry experts coming together, which has allowed it to grow into such a good platform to match our industry goals.”
The 2020 edition of Prolight + Sound Guangzhou will be held from 19 – 22 February 2020 at Area A and B of the China Import and Export Fair Complex in Guangzhou, China.