Effective 1 September, Pro Audio has become Audio-Technica’s new consumer and pro audio distributor in South Africa. The company is based on the Linbro Business Park, Frankenwald near Johannesburg and its portfolio also includes Turbosound, TC Electronic, HK Audio and Klark Teknik.
Audio-Technica export sales manager Dre Klaassen comments: “We’re delighted to welcome Pro Audio to the Audio-Technica family. We are very confident that it is the right company to build Audio-Technica’s profile in both the pro and consumer markets in South Africa. The company’s wide experience and drive in distribution is unique in the territory and I very much look forward to working with them in the future.”
Neil Schofield, Audio-Technica’s export sales manager for consumer products adds: “Pro Audio joins as distribution partner at an exciting time, with many new consumer products being released to the EMEA market. I’m looking forward to developing the brand together in South Africa.”
Pro Audio MD David Myers says: “I am extremely excited and proud of Pro Audio’s appointment as distributor for Audio-Technica. As a truly world-renowned brand, it will be a great complement to the current portfolio of brands we provide to the pro and consumer markets. With the addition of Audio-Technica, we can now offer a complete pro solution for installation, touring, retail, MI stores, studio, delegate and solution-based corporate installs. This brand really pushes our company to the next level and will ensure our continued growth and success in all the markets we represent. “