First Club is a new brand of nightclubs, commissioned by the Nuochuang Group, with its sights set on evolving the Chinese nightclub scene by combining art, fashion, music, sound, lighting and high-end social sophistication.
Both Mr. Wei, vice president of Nuochuang Group and Mr. Wu, president of the First Club Brand, agreed on the vision to create a nightclub that delivers high-octane EDM experiences unlike any other. Clair Brothers was the unanimous choice to provide the brand’s signature sound. “Their reputation for audio innovation and excellent service is world-renowned,” says Mr. Feng Min, First Club general manager.
Integral to the brand architecture is the Clair Brothers custom-designed sound system that includes the Clair Brothers kiT12, kiTCurve12, FF2-HX, CS-218, CB-FP14000/10000+ and CB-LM26 models.
“Our goal is to give club patrons a feeling they can’t get anywhere else,” says Mr. Wu. “And Clair Brothers does that.” The system, installed by Newegg, a Chinese integrator specialising in the entertainment industry, is further augmented by custom Lake processing on the kiT12 making it more powerful.
First Club is a growing chain, currently with three venues open for business. A crucial attribute of this custom Clair Brothers system is its versatility within all three spaces. While each First Club is slightly different in layout, the sound system is purposefully flexible to enable each venue to offer consistency of the signature experience.