ADJ brings holiday spirit to Liverpool store

Production company UK Events Group used ADJ’s new AV4IP LED video panels to create a New York-inspired festive display for independent designer clothing store Union 22.

The display transformed the store’s façade and allowed a video show to be played throughout the day.

Union 22 director John Cooper comments: “I lived in New York for four years, so I saw what places like Macy’s and Saks do; the Christmas spirit is there in abundance! Since coming back to Liverpool, I’ve always wanted to do a large-scale project that was a showstopper and I knew UK Events Group were the ones to do it.”

James and the UK Events Group team installed a total of 184 ADJ AV4IP LED video panels behind all of the windows on the building’s four upper floors. This provided a large canvas for which a custom video show was created that ‘opened up’ the windows to provide a glimpse inside Santa’s workshop. The two-minute show, which also featured an audio soundtrack and the use of synthetic snow machines to add an extra touch of magic, ran every half hour from 9am to 9pm throughout the holiday season.

“We are big advocates of ADJ products,” says James, “and have had huge success with the AV6, so natural progression for us was to invest in the AV4IP. Kris [Dawber, ADJ UK and Ireland sales manager] always turns our orders round quickly and we were excited to be the first in the UK with this product. It came straight out of the box and onto a Christmas light switch-on event.


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