K-array’s held its global distributor meeting on 25-27 October at the K-hall in San Piero a Sieve, Italy to discuss the latest strategies for 2018, including soon-to-be-launched new products.
There were 62 guests from over 30 countries visiting the small Tuscan town in the Mugello countryside where the event was held. A networking and a loudspeaker assembly teambuilding challenge were the first initiatives of the evening on Wednesday, followed by dinner and a jam session.
The plenary session kicked off early the next day with the theme Changing Perspective introduced by astronaut and aviator Maurizio Cheli who participated as mission specialist in the 1996 STS-75 Tethered Satellite mission with NASA.
After a recap of sales figures presented by Alessandro Tatini, co-founder and president of R&D, the day’s agenda dived into strategic planning for the next year. The company’s marketing strategies were introduced by marketing & communications manager Andrea Torelli; the new market verticals focus was presented by strategic sales & business development manager Stefano Zaccaria, project consultant Daniele Mochi and customer service specialist Daniel Strassera; and new innovations and audio solutions were introduced by product specialist Francesco Maffei.
The plenary session ended with guest presentations given by Zero55, a local team of lighting professionals who discussed the importance of quality lighting to accompany audio and an interesting experiential discussion on immersive audio by innovator of Astro Spatial Audio, Bjorn van Muster with audio assistance from K-array’s sound engineer Klaus Hausherr.
Following the plenary session was a Tuscan dinner and an awards ceremony. This year’s award-winners were: Best Installation – K-array America, Oculus World Trade Center Transportation Hub; Best Large-Scale Application – Lotus Technology, Land of Legend Theme Park; Best Nightclub – Procom Middle East, White Nightclub Dubai; Most Unique Project – Exhibo, D Loft Milan; Best Concert / Live Show – 2B Heard, BROS Reunion Tour at O2 Arena; 2017 Distributor of the Year – Procom Middle East.