MADRIX appoints Procom as Middle East distributor

After several years of close collaboration and projects in the region, Procom and Prolites are now the official distributors for MADRIX for the Middle East. With this move, MADRIX has expanded the distribution rights from Lebanon to all Middle East countries.

“We are very proud of the trust that MADRIX has put into us in expanding our distribution role. This is a great opportunity but also a responsibility to support the thriving MADRIX community. We are committed to offer the best support for MADRIX users in the Middle East”, said Rami Harfouch, business development manager at Procom.

“While there is a strong brand recognition of MADRIX, we believe there is room to increase the awareness about the full potential of the MADRIX software and hardware and emphasize its role in creating robust, trouble-free solutions with superior levels of control”, said Wiam Boutine, the MADRIXproduct expert at Procom. Most recently, Procom and Prolites have supported the delivery of two premier pixel mapping projects powered by MADRIX, the legendary Garten club in Lebanon as well as club VII in Dubai.

“We are incredibly excited to announce this cooperation. Together with Procom, we are now eager to offer our LED lighting control products proudly made in Germany to the entire region.”, says Christian Hertel, sales manager for MADRIX.

Procom will showcase MADRIX at the upcoming Prolight+Sound Middle East exhibition in Dubai and host a training on the software.


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