DPA Microphones has strengthened its presence in China by launching a dedicated website that delivers product information, Microphone University articles, company news and content of specific relevance to the Chinese market in Chinese.
With a population of over 1.3bn and a growing demand for high end products to satisfy its burgeoning broadcast and pro audio industries, China is a key target for many manufacturers and DPA is no exception.
Ken Kimura, managing director of DPA’s APAC Office, says, “China is a very important market for us, but its sheer size does make it challenging. To be successful in this market you need more than just great products – you also need to get closer to your customers by providing them with relevant information in their own language.
“Our new website will help us achieve this by making it easy for Chinese audio professionals to identify the best DPA microphone for their needs. We know we have an exceptional range of high end products and we believe this new resource will significantly benefit our existing and potential customers.”