Platinum FLX sales soar in US and Europe

Elation’s Platinum FLX hybrid moving head is growing in popularity among rental companies and lighting designers in the US and Europe with sales of the award-winning multifunctional fixture soaring since hitting the market last fall.

Rental companies across the US, Canada and Europe have discovered the value of the beam/spot/wash fixture, which is also finding its way into a variety of installation projects thanks to its versatility, performance and value. In the U.S., a growing number of rental companies have added the Platinum FLX to their inventories including Atomic Pro (Vermont), Dynamic Productions (New York), Elite Multimedia (Nashville), Kinetic Lighting (Los Angeles), Main Light (Delaware), and StageTech (Los Angeles).

“From a rental house standpoint, we liked the concept of having a hybrid fixture because it can fit a broad range of applications,” stated David Rosen, president of Kinetic Lighting. “Concerts and EDM festivals can use the FLX as a super high-output beam light whereas corporate and special events can use it for projection and aerial FX in the same rig to save space and weight. It will also be a big plus for trade show applications – relying on the FLX to cut down on fixture counts, thereby reducing weight and power needs.”

Jason ‘Cannonball’ Jenkins, director of operations at Elite Multimedia, also points to the hybrid fixture’s versatility. “The FLX is very much a ‘Swiss army knife’ of a fixture for us. It can function across the board as a profile, beam, and wash. This kind of multi-function use is what our clients are currently looking for – less fixture types and more options. The output looks phenomenal and the beam structure outperforms some of its nearest competitors. Elation has really hit the mark with this fixture.”

In Europe, top rental companies such as satis&fy (Germany) and Static Light (UK) are also singing the award-winning hybrid’s praises. satis&fy, one of the leading full-service production companies in the event industry with offices in Europe, the U.S. and Brazil, added the Platinum FLX to its inventory earlier this year. “Because we have a wide variety of clients and a wide range of shows to do, we are always looking for flexibility of product,” stated Martin Heuser, global director lighting & rigging services at satis&fy.

The Platinum FLX is a spot/ beam/wash moving head that is increasingly being recognized for its new approach to hybrid lighting. It has been honoured with a PLASA Award for Innovation and Best Moving Light Award at WFX, along with a Best Debuting Product honourable mention at LDI.

Info: www.elationlighting.com

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