Fringe programme inspiring the industry with new thoughts
Industry peers can look forward to the forthcoming Prolight + Sound Guangzhou, which takes place from 29 February to 3 March 2016 in Guangzhou. This industry-leading fair will occupy all 13 halls (130,000 sqm) of Area A in the China Import & Export Fair Complex to showcase 1,230 exhibitors presenting more than 1,500 brands from 25 countries and regions (2015: 1,186 exhibitors).
Commenting on the upcoming show, Ms Judy Cheung, Deputy General Manager for Messe Frankfurt (Shanghai) Co Ltd shared: “I am delighted to see more exhibitors joining this year and there is a growing number of brands’ direct participation at the show. This reflects the importance of the show and the Chinese market to the global pro audio and lighting industry. I wish them all profitable experiences at Prolight + Sound Guangzhou.”
To deliver a more dynamic and broad spectrum exhibition, specific product zones for conference systems, public address, headphones, microphones, pro audio and accessories, as well as the signature Audio Brand Name Halls, Pro Audio Halls, Lighting Halls, KTV Hall and Enping Microphone Halls are formed to provide an effective business platform for exhibitors and visitors alike.
China’s first industry show of the year highlights extensive range of international brands and products
Prolight + Sound Guangzhou, held at the beginning of the year, is ideal for those in the pro audio and lighting business. One of the exhibitors, Mr Eduardo López, Strategic Project Manager for D.A.S. Audio from Spain, explained the benefits. “Holding the show at the beginning of the year allows us to introduce our latest products to the market and generate sales throughout the year. Prolight + Sound Guangzhou is the reference for China’s entertainment industry where we can see the main industry trends in the near future.” D.A.S will launch the Sound Force Series of club systems which has a unique moving magnet motor resulting in inexistent power compression in the motor design and unparalleled performance.
Mr Bodo Falkenried, Head of Global Business Development for Adam Hall Group from Germany believes this is a perfect occasion to present themselves as a leading global pro audio and light company. “This will be a perfect platform to introduce our numerous brands not only to China but to all visitors from various Asian countries we expect to meet at the show. We will bring our full-range brands including Gravity Stands, Pro Audio Systems from the LD Systems MAUI Family and the award winning CURV500, and of course Cameo Lighting as our fastest growing brand within the Group, surrounded by many other exciting new products.”
The early show dates also attract trade visitors from around the world to attend the show. To seize this chance of connecting with as many customers as possible, KVANT from Slovakia will demonstrate their ever-popular laser projectors, 3D video, laser mapping, holographic projections, fireworks and water show technology at the booth. Ms Julie Zhu of the company explained: “The show brings more and more customers from around the world since Guangzhou is one of the industrial bases for light and sound manufacturers. It’s a good opportunity to meet with all our distributors, customers and friends, and to find new possibilities and markets.”
Mr Aaron Koh, General Manager of Sales and Marketing Team for JD Sound Korea, a global innovative audio technology developer and manufacturer said: “Prolight and Sound Guangzhou is one of the world’s top three industry events, we will certainly make good use of this opportunity to meet with our distributors, release our new products and to plan for our future business strategy.”
Fringe programme inspiring the industry with new thoughts
In order to provide a comprehensive industry platform to the show attendees, a series of interactive and educational fringe programme loaded with information on the industry’s development and technology advancement will be held alongside the show.
One of the highlights is the Recording Art and Technology Forum. This debut forum will invite reputed pro audio engineers from China to provide insights into cutting-edge technology and application of surround sound recording and other audio technology development. Another featured event is the new PLSG Annual Training Session – Acoustic Master Class hosted by “Audio Engineering”. Industry experts will share their knowledge in the application of acoustic and sound systems in venue and theatre.
Prolight + Sound Guangzhou’s organisers also work closely with The German Entertainment Technology Association (VPLT) and invited industry experts to share expertise with industry peers. Speakers and topics include:
- “Transmission screens for use with LED-backlighting”
- Mr Andreas Gause, Director Marketing and Key Account Management, Gerriets GmbH
- “Wireless on stage – digital audio transmission”
- Dipl Ing Michael Altemark, Product Manager MI/Live Sound, beyerdynamic GmbH & Co. KG
More technology focused forums and seminars will be held during the four-day show, including:
- Guangdong Association of Stage Art Seminar 2016
- Guangdong Association of Stage Annual Meeting 2016
- Guangdong Performing Industry Exchange and Trading Forum 2016
- Lighting Technology for Television Broadcasting Studio Forum 2016
- People of the Year 2015 – China’s Stage Art Award Presentation
- The 2nd Edition Acoustic Technology Forum
- The 3rd Edition China Stage Art Exhibition (Exhibits from Guangdong)
- The 6th Edition Pro Audio Technology Seminar
In addition, visitors can participate in the product demonstration activities such as Vision X Network and Outdoor Line Array to experience innovative products and technology and network with their creators. Brands participating in Vision X Network include: Audiocenter, AXIOM, Bose, Chef Cable, CVS, dB Technologies, EZ Pro, Fidek, GTD, Inspired Audio, iTC, LDH, Night Sun, Phonic, Soundking and Taiden. Visitors can also optimise their trade fair experience by joining the “Stay connected‧Shake to win” and “Snapshot to win a big prize” lucky draw activities.