TiMax helps drive car demand in Frankfurt

At the recent 165th IAA motor show in Frankfurt, experiential sound design company PaniX GbR responded to specific client demands for “surround sound to follow video content” by employing TiMax audio showcontrol and 3D audio animation capabilities for the exhibits and conferences of two separate auto brands.

For Hyundai, the PaniX team used a single 32-channnel TiMax SoundHub with MADI to create a dynamic and immersive press conference for the Korean manufacturer.

In the first instance TiMax created an intimate atmospheric soundscape for the very large press conference space. TiMax delay-matrixed Image Definitions also drew sharp focus onto locations at the left and right of the conference, as Jörg Rapp, PaniX MD explains further, “It enabled us to bring video content alive with fast moving engine sounds that sounded as if they were really travelling left to right and vice versa.” Audio events were triggered both manually and via timecode.

On an even grander scale at IAA, PaniX delivered the multichannel sound experience for the four-zone, 9000m2 Volkswagen booth as part of a team lead by consultant Hansjörg Wenzel, from Filmtec Media GmbH. The four zones included three themed zones: ‘Per-form’, ‘Connect’ and ‘Innovate’, alongside the main ‘Plaza’ zone.

Two TiMax Soundhub systems, fitted with dual SSD harddrives for redundancy, provided audio playback and spatialisation for the zoned stand, with 48 channels serving the Plaza and 64 channels for the themed areas. In the main zone, TiMax handled audience area ambience effects, maintaining audio level above background noise level while preserving easy conversation levels – determined by the actual customer numbers present. Multi-track audio content was created originally in Pro Tools then laid up into TiMax harddrives to deliver complex layers of audio which moved and morphed around the audience, via MADI into a complex Rocknet network then ultimately to a distributed system of d&b loudspeakers.

In each of the four zones, large LED screens displayed varied video content for which TiMax controlled individual 3D soundscapes. During the show all TiMax units ran opera-tor-free, playing back multichannel spatialised audio on a loop and sync’d to video by timecode. ‘Perform’ zone, for example featured a lot of sound effects with much more low frequency content, but the overall effect across the whole stand was harmoniously blended by the TiMax units. The ‘Plaza’ was less subtle, with busier sound effects con-tent for more high-profile dramatic impact.

Info: www.outboard.co.uk

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