LDI 2014: Interview with Marian Sandberg

Marian Sandberg

Marian Sandberg has, for about ten years, been the Contenent Director and Editor of Live Design Magazine, as well as supervisor of the seminars that take place during LDI. Her job also involves the monitoring of the Live Design portal, and she also prepares material for the website, the printed edition and the new version for tablets, as well as organizing a series of training events during the year.

During a short interview just after the 2014 edition of LDI, Marian gave us an idea of her first impressions and results of an edition full of innovations and new formats such as the focus on the EDM world, seminars dedicated to Live Design and the presentation sessions giving a preview of the days of the fair, where the choice of location had an extremely important role to ensure a successful combination of demand and offer.

ZioGiorgio.it: What can you tell us about LDI 2014? Have you already got some feedback and facts and figures of this edition?

Marian Sandberg: Right now, I still haven’t got the official figures but I’m sure that there were more exhibitors than the past editions. And with this in mind, the organizers are also expecting to see an increase in business with regards to the entertainment industry, also considering the feedback about higher numbers of people at the fair and more visitors at the various hubs. I have seen a different type of energy and positive atmosphere demonstrating the direction that this market is taking with great confidence for 2015.

ZioGiorgio.it: Do you think that the show could include the PRO audio sector?

Marian Sandberg: We are, and have always been interested in each and every aspect of live productions. Live Design Magazine has been organizing master classes for some time now, which take place at the beginning of the summer in New York, and are dedicated to live sound and Electronic Dance. We would therefore like to increase this part of business welcoming companies that produce speakers, processors, amplifiers, consoles and much more.

New technology breakfast

ZioGiorgio.it: LDI is a considerable commitment, are you pleased with the work carried out for this event?

Marian Sandberg: LDI is the biggest event organized by Live Design Magazine. It is the result of a tremendous effort that is rewarded when we receive feedback form the exhibitors and, above all, designers, pleased and enthusiastic to see new products or when they are satisfied about the level of the people they meet during LDI.

ZioGiorgio.it: Las Vegas seems to be the ideal location for LDI. How much has this aspect contributed to the success of the event?

Marian Sandberg: For many years LDI took place in Orlando – Florida and at Las Vegas the show has had a significant move forward. This is because Las Vegas is a city full of events and appointments where the entertainment industry is active all year round outside the fair area, in clubs, inside hotels, restaurants and also in the streets with its many architectural installations. Each and every company can take a client outside the fair to show its products during their real-life use, to show how a product works inside a restaurant or in one of the many architectural installations, while meeting the designers who come to Las Vegas for work, and get their feedback, make comparisons, do business and much more. This is an important reason to be proud for many exhibitors who attend LDI.

Aldo Chiappini
Editor-in-Chief

Posted by Aldo Chiappini

Aldo Chiappini was born in 1975 in the foothills of the Alpi Apuane, in Carrara, an area between Tuscany and Liguria, and between the land and the sea. The adventure that led him to become part of the Zio team was triggered, as for all the important choices he has made, by music. His love for music, in fact, started when he learned to play the guitar at 13 years old and this instrument, from time to time, has accompanied him for many years to come. At 16 years old he started to become interested in sound and soon after he became the sound technician of the band he also played in. From then on things really started to move and his workload increased thanks to the constant collaboration he had with services of central Italy. The following years were intense and full of live activities and music, with important experience connected to shows and concerts around Italy, as well as in Europe, especially in France. When he was 24, his job as a sound technician was becoming so complicated and well-paid that he was obliged to make a decision and he reluctantly left his beloved studies at the Faculty of Natural Science in Pisa just before graduating. “And maybe one day I'll get my degree, who knows …”. As a sound technician, he combined live work with that in recording studios but it is post-production that is more suitable for his professional growth. The breakthrough in his career took place when he started a profitable and intense collaboration as musical consultant and studio technician for a newly founded cross media agency which, in just a few years, became one of the most important of its sector in Italy. During the three years of work at this company, he produced tens of audiovisual and corporate videos for numerous Italian and international companies. And it is at this step that Aldo started to be attracted by all types of communication, and in particular in audio-visual, teaching himself as well as taking part in conferences and meetings, since at that time there was still no official channel dedicated to this type of profession. By pure chance he started to work as a journalist with his present partners and friends who offered him the possibility of working for this great adventure called ZioGiorgio, just a name for many, but for Aldo a dream. He was hired for his first job in 2004, as a “newser”, searching for and informing the editorial department about news items… Thanks to ZioGiorgio, he has been to hundreds of concerts, visited factories and companies in Europe and around the world, he takes part in numerous seminars and conventions, going to the most important fairs of the sector, with the possibility of meeting and interviewing some of the finest minds of the sector. Today, at NRG30 srl, the company that groups together the different 'magazines' and where he became a partner in 2010, he is the editor-in-chief, even if he likes to consider himself as a 'simple supervisor of the – excellent – work carried out by the collaborators of ZioGirogio around the world”. Thanks to a recent article about an important international artist in Miami, two Italian newspapers decided to interview and ask Aldo about his profession, to the greatest joy of aunts, mothers and grandmothers, who at long last now understand the complicated and profound job that he does…

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