David Atkinson joins Sennheiser as part of Sub Distribution shake up

Following an increase in business and market share within the Sub Distribution network, Sennheiser UK has announced a significant change to its Sub Distribution model, with former Avid man, David Atkinson, joining the firm as part of new system.

“The growth we are experiencing has been achieved across the whole Sennheiser portfolio, and will continue as Sennheiser and its partners introduce a raft of new product innovations later in the year,” said Channel Sales Manager, Simon Druce. “We now have Sennheiser specialists within each of our distribution partners and they will receive on-going training from Sennheiser and our manufacturing partners.

“We have always worked closely with our strategic distribution partners and will continue to do so. We understand their position in the marketplace and how it adds important value to our brand coverage. Our investment in these companies and their customers will help to secure profitable and innovative project solutions.”

As part of the change, Sennheiser has appointed David Atkinson as Order Management Co-ordinator, who joins the firm from Avid and brings with him over 15 years of experience in the pro audio market.

Atkinson’s role will be to assist Druce in supporting the growth that has been seen since Sennheiser’s SDA (Selective Distribution Agreement) was introduced.


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