Laserworld Created Laser Show Performance at AUDI Ice & Snow Experience 2013

The location was especially selected, the scenery perfectly prepared: FAW-VW Audi Sales Division China celebrated a spectacular show for their annual Ice & Snow Experience event with a spectacular outdoor staging. This year it took place in the Chinese ski resort Changbaishan in 1’500m above sea level in January 2013. Nearly 500 spectators from Europe and Asia were present and enjoyed the outdoor snow performance – at -30°C air temperature.

For the presentation of different AUDI cars of the Q and Quattro series, a complete slope has been prepared with snow-hills, big illuminated brand and car model signs and a gigantic lighting setup. This helped in changing the scenery quickly and put additional focus on the very model presented.

A central element of the performance, however, was the use of especially controllable snow cannons: Not only did they provide a special reflection surface for the ambient illumination, but they were also excellent projection screens for the especially designed laser light show.

Laserworld performed a huge laser light graphics projection show, which was both explaining the happening and providing extra visual effects. High precision, professional laser light systems of the RTI NANO Series have been used to create very good visible projections in several hundred meters distance on drizzling-snow-surfaces. Three systems have been used: 1 x RTI NANO 8 RYGCB 45, 2 x RTI NANO RYGCB 35. The general synchronization of laser show control and lighting setup was done through the lighting operator’s GrandMA console – the laser show framework was created with Phoenix PRO+ software.

As professional event planning agency, Marbet (a subsidiary of the Würth Group) did the whole organization and general planning.


Skip to toolbar