Proel Group was a real protagonist at the last edition of Cosmoprof show: the Italian company, in cooperation with EVR Media as the main contractor for the video, audio and lighting systems setup in the major areas, provided the sound reinforcement with Proel Axiom and Turbosound, together with 25 Powersoft K Series amplifiers
Since more than 40 years, Cosmoprof has been the most important international event in the beauty and cosmetics sector.
Agorà, Symposium, Green, Trend/Coppola, Gam, Hair… these are the names of the prestigious areas in which Proel Group operated in collaboration with Hollywood Service, responsible for the main stands setup and promoter of the principal events success in Cosmoprof.
One first excellent example is the 21st edition of the “Accademia del Profumo” award: EVR Media, Proel Group company, created an evocative and suggestive holographic projection during the event; in the end, the best worldwide fragrances were appointed by the brilliant Italian showgirl Victoria Cabello, supported on stage by a Proel Axiom sound system.
Another glamour event has been the Diesel “Be Stupid”, a real beauty fashion music party: 2,500 people dancing till late night enjoining the sound of Turbosound systems. Let’s not forget the show of Monica and Aldo Coppola with their Academy in the Trend Area, and the “Spa&Beauty” 3-days Forum held in the Symposium area, powered with a Proel Axiom sound system, as well.
EVR Media installations covered both indoor and outdoor zones, first of all one huge 250 SM maxi-screen, with 1,200 Barco MiSTRIPS pixel strips, was setup in the main show entrance; moreover other two screens (27 SM each) were placed in the other entrance, two screens (12 SM each) were used for the Diesel party, and one on-truck screen (44 SM) was positioned in the main square to project the show news.
Going on with numbers, we had: 6 HD control rooms to follow and manage all events and fashion shows, 20 cameras, 3 NG troops, many different holographic screen, 35 video-projectors produced by Barco, Christie and Panasonic sporting from 10,000 to 20,000 ANSI lumen, 100 SM Curveled, a total of 80 technicians employed…
Record numbers for sure! Once again Proel Group contributed in a significant way to the success of Cosmoprof 2010!
Everybody agreed in confirming the event as a great opportunity to meet operators and companies, and to grow up in the prospective of future International goals.
The statistics, with a growing trend compared to the previous edition, are clear and speak for themselves: 2,254 exhibitors (including 1,325 International), 55 countries represented, and 146,331 visitors including 33,404 people from abroad.
Sound Reinforcement Technical chart
Hall B
Catwalk A
16 Turbosound THA 600H (4 clusters with 4 tops for each catwalk side)
8 Turbosound THA 600L, 4 for each catwalk side, located and hidden under the terraces, aligned with the hanging tops in the trussing
2 FlexRack with 2 Turbosound LSM D26 processors + 2 Powersoft K4 amplifiers + 2 Powersoft K10 amplifiers for each rack
Catwalk B
8 Turbosound THA 600H, 2 clusters with 4 tops for each catwalk side
8 Turbosound THA 600HW, 2 clusters with 4 tops for each catwalk side
4 Turbosound TSW 218, 2 for each catwalk side, located and hidden under the terraces, aligned with the hanging tops in the trussing
2 FlexRack with 2 Turbosound LSM D26 processors + 2 Powersoft K4 amplifiers + 2 Powersoft K10 amplifiers for each rack
– GAM Hall, “Accademia del Profumo” award
12 Axiom AX3210P in two hanging clusters (6 for each side)
12 Sub Edge121SP (6 for each side)
6 Powersoft K10 amplifiers (2 racks)
1 DSO480 processor
Symposium area
8 Proel Axiom AX2265P
8 Proel AX1115SP
3 Powersoft K4 amplifiers
1 DSO480 processor
For further information: www.proelgroup.com