Powersoft – Sennheiser UK Distribution Agreement

Powersoft is proud to announce that as of July 23rd 2007, its worldwide network enlarges thanks to the new acquirement of Sennheiser UK as exclusive distributor for UK Territory.

Sennheiser UK, with its long industry experience, is today one of the most well-known UK leading Companies of Pro Audio Market and will be responsible for the management of sales, distribution and service of Powersoft product range in the country.

Photo caption: Philip Massey, General Manager of Sennheiser UK (left) and Powersoft President Carlo Lastrucci (right).

“We are extremely proud to have signed this agreement”, confirms Powersoft’s Commercial Director Luciano Ciappi. “We think that Sennheiser UK can help us demonstrate the superiority of our technology in the very competitive UK Market. We immediately had very good feeling about the Sennheiser team and this is why the agreement was signed quickly. Both Companies are aware about the huge potential Powersoft has in the UK”.

“We are delighted to add Powersoft to our portfolio of brands”, Explained Sennheiser UK General Manager, Philip Massey. “Having spoken to many end-users over the past few months, Powersoft’s reputation for versatility, sonic excellence and reliability is well deserved. This is an important partnership for us and we are very much looking forward to increasing the brand’s profile over the coming years. Naturally, this is a great time for live music in the UK, but we are also assessing the potential for the brand in the Middle East”.

Sennheiser UK was founded in 1990 to look after the domestic marketplace, as a wholly owned subsidiary of the German Headquarters in Hannover. Apart from the UK market, Sennheiser UK is also responsible for sales and business development in the Republic of Ireland and much of the middle east.

Based in High Wycombe, the UK office has been extremely successful in developing its market share for a broad portfolio of products. These products span a range of Consumer and Professional Headphones, Microphones, Aviation Headsets, Audiology, Conferencing and Translation Systems.

Millions of Sennheiser products are in daily professional use in the UK – customers include theatres, broadcasters, commercial airlines, the MOD, tourist attractions and heritage sites, the hard-of-hearing and recording studios.

www.powersoft-audio.com
www.sennheiser.co.uk

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