MLR Makes Massive Robe Investment

Clifton Productions, a major player in the lighting production industry, have announced the creation of a newly formed company within their ranks – Moving Light Rentals (MLR).

MLR has had a flying start with a sizeable investment in 300 Robe moving lights, bringing their total Robe inventory to over 450 units. The luminaires – a 50/50 split of Spot and Wash fixtures from Robe’s 700, 1200 and 2500 E AT ranges – have been delivered via Robe Lighting’s Australian distributor ULA Group P/L.

Delivering a new concept in cross-company rentals, MLR is designed to offer industry rate prices to its clients enabling them to re-rent the units. The new lights are now available for hire to other production companies throughout the Asia-Pacific region. MLR will also be used to service Clifton’s many upcoming productions.

Photo caption (L–R): Cuono Biviano (ULA), Warren Maher (Cliftons productions), Josef Valchar and Harry von den Stemmen (Robe Show Lighting)

The influx of Robe fixtures into the Australian market allows local production companies more flexibility when delivering their lighting concepts. Where Robe is specified – Robe can now be delivered.

Clifton’s have been using Robe fixtures for large scale corporate shows, exhibitions and TV productions/special events since 2004. They first purchased 32 Robe ColorSpot 1200 AT fixtures in 2004, following up the next year with the purchase of 100 additional fixtures to service their busy schedule.

“Brightness, reliability and quality of the fixtures” was the initial reason Robe was chosen, explains Clifton’s MD Warren Maher. When it came to this latest purchase, Clifton’s already had a first hand track record with Robe’s reliability and robust build quality – essential elements for any hire stock item.

Warren adds that Clifton’s also value the excellent after sales service and support from ULA and from Robe’s dealer network worldwide, which is committed to providing the same high standards in whichever location the lights happen to be. MLR currently has fixtures operating in Europe and the UK as well as in Australia and Asia.

Maher comments that the return investment on buying Robe is also very good as it’s a popular and ever more frequently specified product.

ULA’s Cuono Biviano says, “It’s a great brand endorsement for a leading edge company to make such a large investment – and for all the right reasons. We look forward to seeing Robe in action on even more high profile shows and events over the next few months.”

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