Martin Professional celebrated the Grand Opening of its Chinese production facility, Martin Manufacturing Zhuhai Ltd., with a measure of good spirit and degree of pomp and circumstance befitting such an important venture.
Dancing lions, fire crackers, and a dramatic drum performance were just a few of the festive presentations bestowed on guests and a long list of key dignitaries that included the Danish Ambassador to China, H.E. Ole Lønsmann Poulsen; the Mayor of Zhuhai Municipality, Wang Shunsheng; Consul General of the Danish Royal Consulate in Guangzhou, Carsten B. Thøgersen; and Martin Professional President and CEO, Kristian Kolding. A host of other VIPs and Martin Professional staff took part as well.
The festivities kicked off on the evening of October 29th with an official dinner banquet held at the Harbor View Hotel in Zhuhai. The official opening took place the next day with a VIP reception and tour of the new factory. General Manager of the Zhuhai plant, Henrik Larsen, welcomed the guests followed by addresses from the Danish Ambassador to China, H.E. Ole Lønsmann Poulsen, and the Vice Mayor of Zhuhai Municipality, Zhou Benhui, after which the Ambassador and the Mayor exchanged gifts. Martin Professional CEO Kristian Kolding then addressed the crowd prior to an official ribbon cutting ceremony. The first results of the new facility’s efforts, Martin’s new Mania series of DJ effects, were then presented to guests before all sat down to a magnificent lunch banquet. A good time was reportedly had by all.
The Chinese manufacturing facility is located in the Nanping Industry Park in the city of Zhuhai, a Special Economic Zone in the southern part of the country. Established as an important part of Martin’s strategy to maintain its competitiveness in the lower priced lighting segments, the facility employs over 140 personnel and is geared toward the production of Martin’s DJ range of lighting products.
Other dignitaries in attendance included the CEO of Schouw & Co., Jens Bjerg Sørensen; Director of Bank of Communication in Zhuhai, Wu Xiaocheng; Production Director of Martin Professional A/S, Søren Kjær Nielsen; Managing Director of Martin Professional Hong Kong Ltd., Raymond Wong; and General Manager of Martin Zhuhai Manufacturing Ltd., Henrik Larsen.