Large format projection specialists ETC UK were called in by the London Tourist Board to help launch their high-visibility ‘Totally Lond On’ advertising campaign.
ETC’s Paul Highfield supplied a single 6Kw PIGI projector, slide artwork and his technical expertise for the event, staged in the fabulous new glass roofed Great Court of the British Museum.
Keystone correction was by Wyatt Enever at DHA, and the projection was beamed onto the new limestone arch in the Great Court. It consisted of a simple slide, pastiched in the style of a London Street sign, emblazoned with the words ‘Totally Lond ON’ and www.visitlondon.com.
White Light supplied architectural lighting and LD Simon Jones for the event.
Both ETC UK and White Light were approached for the project after their highly successful illumination of the Tower Of London last year for the UK:OK campaign.