Martin Architectural recently held a two-day seminar in northern Denmark for
representatives from some of its most active architectural markets – a mix
of subsidiaries, affiliates and distributors from the Middle East, Germany,
France, Italy, Scandinavia, the US, and other areas.
Scandinavian lighting company Louis Poulsen also sent a representative after
the announcement last week of a cooperative agreement in which the company
will sell Martin’s architectural line of products in the Scandinavian
market. All told, the Martin Architectural team, headed by International
Sales Director Gorm Teichert, hosted some 30 guests.
Held on January 23rd and 24th in the distinctive natural environment of
northern Denmark, the informal seminar had as its backdrop the unique
quality of light of Skagen that has been the inspiration of artists for
centuries. The main purpose of the seminar was to discuss strategies, as
well as provide an opportunity for participants to network and familiarize
themselves with their Martin Architectural partners.
On the seminar’s first day, a number of country representatives presented
their architectural projects and success stories. This was followed by a
number of inspirational seminars on specific sales techniques such as
concept and retail sales. The seminar included a night-time visit to the new
Martin factory, an excellent example of architectural lighting in its own
right, before heading to the historic Brøndums Hotel for the evening.
Day two started with a drive to Grenen, the unique northern tip of Denmark
where the two seas Skagerack and Kattegat meet, for an inspirational sunrise
experience. Afterwards, back at the factory, discussions centered on the
latest product developments, new design tools and marketing strategies for
Overall, the seminar was an excellent opportunity for Martin’s growing
architectural division to liaison and further relationships with its
worldwide architectural partners.