It is Miles’ first foray back into the business since The Spot Co was sold to American giants the PRG Lighting Group, and he will retain his pre-existing shareholdings.
Miles, and Coemar UK supremo Ian Kirby, have remained in close touch in recent years — and the timing of this decision, says Kirby, couldn’t have been better.
“Peter’s knowledge and experience will not only provide a valuable input of ideas but will help us establish greater links with the rock ‘n’ roll world.”
Picture: Ian Kirby (left) with Peter Miles
The Spot Co had been one of the first companies to buy the NAT and their former MD has a long personal relationship with the brand. Peter Miles retorted that having been impressed with Ian Kirby’s previous track record in the industry, his involvement in Coemar’s new UK operation had been “crucial” to the decision.
“I’ve been bouncing ideas round with Ian for the past couple of years during which time the industry has changed quite significantly. There is a lot more optimism than there was last year, with some customers finding a slightly different niche to operate in. Coemar have a new range of lighting and accessories to service these requirements and Ian has put together a family of dealerships which is both exciting and new. A lot of thought has clearly gone into these products, which are sensibly priced, and that will appeal to the rental companies. I therefore look forward to taking an active roll in strategy planning, and bringing my 15 years experience in the business to bear.”
Summarised Ian Kirby, “There are a lot of door-opening opportunities for Peter — and not simply in rock ‘n’ roll. His appointment is a recognition of the fact that we know we are playing at the top end of the scale.”