The revolutionary Final Scratch – the talk of the PLASA Show – was accoladed in both the MP3 Hardware and Most Innovative Product categories, and Stanton Magnetics’ export manager, Laurent Cohen was on hand to collect the awards.
Final Scratch is the definitive access route for professional and bedroom DJ’s to enter and control the digital world. Its unique and patented technology allows real-time manipulation and scratching of digital music files such as .wav and MP3 – from conventional analogue decks.
Using any standard turntable and mixer set-up, a DJ can manipulate digital sources – just as he has always done … by hand, and with vinyl, while out on the road a DJ can now carry his entire system to a gig in a travel bag.
Certainly Final Scratch proved to be a popular winner, as DJ’s flocked onto the Lamba stand throughout the PLASA Show. Among those who saw Stanton’s B-Side and John Acquaviva put Final Scratch through its paces were Roger Sanchez, Grandmaster Flash, Cutmaster Swift and XPress 2 – who recently enjoyed a huge UK chart hit (Lazy) with former Talking Head David Byrne.
DJ Magazine’s awards are considered to be the most prestigious in the industry, and Lamba’s Paul Bierton commented, “We are delighted that DJ Magazine has recognised what we already know – which is that Final Scratch is on the verge of setting a major global trend that is set to revolutionise the way in which the industry thinks about downloading, mixing and playing back dance tracks.”