The ground-breaking Final Scratch – the unqualified star of the PLASA exhibition at London’s Earls Court, with which the awards coincided – won the top accolade in both the ‘Most Innovative Product’ and ‘MP3 Hardware’ categories, and Stanton Magnetics’ Senior Product Manager, Laurent Cohen was on hand to collect the awards.
Final Scratch is a unique and patented technology that allows real-time manipulation and even scratching of digital music files such as .wav and MP3 – from conventional analog decks. Using any standard turntable and mixer set-up, a DJ can manipulate digital sources just as he has always done – by hand and with vinyl – while out on the road a DJ can now carry his entire record collection to a gig in a simple travel bag.
Certainly Final Scratch proved to be a popular winner, as DJ’s continued to flock onto the stand – which Stanton shared with their UK distributors, Lamba – throughout the four-day PLASA Show. Among those who saw Stanton’s B-Side and John Acquaviva put Final Scratch through its paces were Roger Sanchez, Grandmaster Flash, Cutmaster Swift and XPress 2 – who recently enjoyed a huge UK chart hit (Lazy) with former Talking Head David Byrne.
Commented Laurent Cohen, “We are delighted that DJ Magazine has recognized
what we already know – that Final Scratch is setting a major global trend and will truly revolutionize the world of DJ’ing.”