Powersoft has appointed Chennai-based GM Audio as its official distributor for the South of India region. Extending the Italian audio manufacturer’s presence in the market, GM Audio is the fourth distributor that the company has on-boarded in the country.
“We decided a few years ago to divide India into four regions to properly address the size of the country and scale of the opportunity. India is an early adopter when it comes to new technologies, so it comes as no surprise that the Powersoft brand has been growing year on year, now taking up position as the leading amplifier brand in the market,” comments Håkan Sjöö, Powersoft regional sales account manager, EMEINA.
“We have a great network already in the North, West and East of India, but we needed an established partner we could trust in the South to take our business there to the next level. We have been in talks with GM Audio since the beginning of the year and we are thrilled they have now become a part of the extended Powersoft family.”
GM Audio has been at the forefront of the pro AV industry in India for four decades, building a strong position and reputation in the market.
Commenting on the appointment, GM Audio’s director Udayan Arayan says: “We are very proud to associate with Powersoft, which boasts an impressive, cutting-edge product portfolio offering exactly what customers in India are looking for – price, reliability, power and quality. We have a number of cinema projects ongoing for which we need a lot of amps, so this new partnership is ideal. We are just getting started but look forward to deploying Powersoft’s incredible range throughout the South of India and to a long and successful relationship.”