Sennheiser strengthens position in immersive audio

Sennheiser has made a deeper foray into immersive audio by investing in two specialist companies.

The German audio giant has acquired Sonic Emotion AG, bringing the Swiss-based company’s immersive audio solutions for soundfield control and loudspeaker playback to Sennheiser’s Ambeo technologies.

Sennheiser has also made an investment into Dear Reality, the creators of the dearVR 3D audio engine and the Spatial Connect software.

Daniel Sennheiser, co-CEO of Sennheiser, comments: “We are excited to be complementing our broad Ambeo expertise with additional capabilities in the areas of processing, controlling and reproducing object-based immersive audio.”

Dr. Andreas Sennheiser, co-CEO, adds: “Augmented audio will play a huge role in the future, and this expansion will further strengthen our position as the go-to experts in the field of augmented and mixed reality applications.”

Renato Pellegrini, co-founder of Sonic Emotion AG, joined the AMBEO team in January. He comments: “The algorithms developed by Sonic Emotion will now be combined with the strong product portfolio and algorithms of Sennheiser. There is a huge potential in our joint expertise, and I am very much looking forward to the resulting products, which will make the future of audio ever more real for our customers.”

Dear Reality co-CEOs Achim Fell and Christian Sander add: “With Sennheiser, we share the conviction that immersive audio is the future of audio productions and that augmented audio will become important for our everyday life. We are very happy to have found a strong partner in Sennheiser that will enable us to develop high-quality software solutions for immersive audio production and perception. Our products close the gap between recording equipment and reproduction hardware to create a comprehensive production workflow that is compatible with every headphone in the world.”

Info: www.sennheiser.com

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