Powersoft has announced that it will participate in this year’s NAMM convention in Anaheim, California for the first time since its inaugural appearance 13 years ago. Powersoft arrives at the 2018 NAMM show on the heels of significant gains in market share in 2017 around the globe.
In addition to showcasing its range of amplification products, Powersoft will host training sessions at its booth and offer discount coupons for participants as part of a new marketing initiative with Rational Acoustics, makers of Smaart measurement software.
In the interest of helping its growing roster of international users take full advantage of their Powersoft products, the Powersoft NAMM booth will play host to three daily demonstrations focusing on the latest features packed into the newly updated Armonía Pro Audio Suite version 2.11. The demos, taking place each day of the convention at 11:00am, 1:00pm, and 3:00pm, will be led by Powersoft applications engineer Gino Pellicano.
“By design, Armonía is packed with features that can transform the way our users deliver great sound wherever they operate Powersoft gear,” says Pellicano. “We’re constantly building on that feature set with new additions, and one of the ways we can ensure that our users are getting the most out of their Powersoft products is through in-person training sessions like those we will be holding at our NAMM booth.”
Powersoft will also use the NAMM convention to launch a new marketing initiative with Smaart developer Rational Acoustics. The two companies are teaming up to provide a coupon good for $100 off of any Smaart v8 software product to all Powersoft training session attendees as well as any Powersoft users who register their touring amplifier to the Powersoft web site.
“Powersoft’s use of the Smaart API to integrate Smaart measurement data into Armonia’s Interactive Tuning Plugin is among the best we have ever seen,” commented Karen Anderson, COO of Rational Acoustics LLC. “The integration is seamless, the user interface is gorgeous and it offers a really powerful set of features for the user. We are happy to partner with Powersoft to help showcase this new and exciting technology.”
“We are very pleased to make our return to NAMM in 2018,” says Francesco Fanicchi, brand & communications director, Powersoft. “Since our first appearance 13 years ago, Powersoft has cemented its reputation as a leader in performance and innovation within our industry. We look forward to bringing our latest products to the show floor and providing NAMM attendees with an opportunity to experience their myriad capabilities and exceptional performance first hand.”