Absen Europe recently took centre stage at ActiVate, an exclusive two-day showcase in Ireland – hosted by its VAP partner Eurotek Ireland and sister company Avtek Solutions – wowing the 200 invited guests with innovative digital display solutions. Eurotek and Avtek combined their knowledge, expertise and experience in the AV sector to develop the event – the biggest AV communications showcase of the year and the first of its kind in the Irish market – demonstrating how all three companies are leading their respective fields.
The two-day event took place at Shelbourne Hall, RDS, in Dublin and was attended by 200 of Eurotek and Avtek’s top clients from a variety of sectors. Four Absen LED displays were the centrepiece of the exhibit – each configured differently, demonstrating their adaptability in any given scenario. An Absen X5 display wall was mounted outside on a mobile trailer at the entrance to the showcase; a second in super wide format (13m x 2.5m) in the reception area; and one as part of an archway which formed the transition from one space to the next. In addition, the award winning Absen M2.9 LED panels were installed in the live event area to mark its debut in the Irish market.
Graham Lowen, commercial director for Eurotek Group, oversaw the project and remarks: “We selected these particular Absen products because they helped us to tell our story. The X5 is able to demonstrate high quality image reproduction indoors and outdoors at around 5mm pixel pitch which is today’s talking point, while the new M2.9 showcased next generation technology in spectacular style.”
An all-weather proof HD LED display for the rental and staging sector, the X5 is equally at home in an indoor or outdoor setting. With front and rear maintenance and module replacement in just 5 seconds it is perfect for the large-scale yet temporary installations commonplace in events and exhibitions staging. Meanwhile, the M2.9 indoor LED display – awarded best production product at the 2017 AV Awards and an award finalist at this year’s InAVation Awards – is also extremely fast and easy to install. With an innovative and newly patented locking system, cabinets can be mounted and locked in only 3 seconds and with one action.
Ross Burling, business development manager UK & Ireland and account manager for Eurotek at Absen Europe, comments: “Shelbourne Hall is a large exhibition space, and in this kind of environment it is crucial that the products can be installed quickly and efficiently. In addition, and more so than ever for a showcase event such as this, high quality from a visual performance and reliability perspective is paramount – and that goes without saying when it comes to Absen products. The Absen X5 and M2.9 deliver on all these points and more.”
As VAP partners, Eurotek and Avtek know Absen and its products very well. The relationship between the companies began two years ago and has gone from strength to strength, with Avtek Solutions – the live event production arm of the business – renting the Absen X5 and M2.9 to service the needs of its corporate event clients. Meanwhile, Eurotek – Ireland’s leading AV integrator – now puts Absen systems into its installations across a wide range of applications from broadcast and corporate to transport and out-of-home advertising.
Lowen continues: “We have an excellent working relationship with Absen. Our engineers, technicians and commercial team members visit its manufacturing facility every year for product training, commissioning and commercial specifying. It’s a real partnership between us to bring the very best in innovative technology and service to our valued customers.”
The showcase featured a guided tour and immersive five-minute live show, with content delivered across all screens by Pandoras Box video server technology. Feedback from the attendees left no doubt as to the success of the event, with blanket praise for the sensational and inspirational showcase which opened up their eyes and minds to the future of visual communications.
Concludes Lowen: “We’re celebrating 50 years in business at Eurotek this year, and with that heritage in mind we believe Absen is amongst the leading companies in the LED display space. The product line-up is impressive to say the least and the ever-increasing presence on the ground in Europe means customer service is also second to none. We couldn’t be happier with the performance of the products we used in the showcase, and those we use every day in our work for our clients. ActiVate was a fantastic opportunity for us to show the world of possibilities when working with great products like the Absen range.”