Barco expands creative possibilities with LED

Barco has added a 7mm pixel pitch model to its range of ‘digital media canvases’ –LED screens that radically differ from traditional LED displays. The R-series provides more creative freedom, and greatly reduces setup time and cost thanks to their thin, lightweight and bendable design, says the company. Designed for retail, advertising, venues, and visitor attractions applications, the R-series frees customers from the limitations of traditional LED displays when digitising their visual communication.

“Venue owners, advertisers, and retailers are faced with the ever-challenging task of catching the attention of consumers and visitors. At the same time, they want to reduce installation time and cost. The R-series’ unique design not only allows for cost-savings, it also frees designers from the limitations of traditional LED displays – so their message stands out in installations that were unimaginable before,” comments Wim Buyens, senior VP entertainment at Barco.

“With the introduction of our R7 display, we now offer a wider choice in pixel pitches: customers can now choose from a 7 or 10 mm pixel pitch R-series display for their project.”

R-series digital media canvas Installation and maintenance are key cost drivers for store façades, museums, theatres, houses of worship, stadiums, and corporate or event venues. Up to 75% lighter, the R-series is much easier and faster to install than traditional LED displays, which minimizes installation cost.

Offered in sheets up to 4.68m long and only 5mm thick (including louvers), the digital media canvases can cover all kinds of surfaces. And to remove today’s cable clutter, cabling, control, and power electronics are fully integrated on every sheet. Moreover, the power supply unit can be located remotely for easy servicing.


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