This unique award recognises successful brands, consistent brand management and sustainable brand communication. The German Brand Award is judged by a high-ranking panel of experts from the fields of economics and science.
The Adam Hall Group created the premium brand Gravity® in 2015. During the design process, users were consulted by designers, whose technical development objectives were: rugged and precise construction, rapid adjustment and comfortable handling due to a non-slip, soft-touch finish, in addition to the focus on design. The Gravity® range of products meets all stage and studio requirements in equal measure, and is constantly being expanded.
Gravity® premium brand products have their own individual brand-specific features, such as the innovative customisable tag concept featuring their unique G-rings. G-rings are available in a wide range of colours to facilitate personalisation of stands to your taste, or to denote position on the stage. Continuous brand communication both inside and outside of German-speaking regions ensures consistent and efficient marketing of the brand’s identity. This all combines to make the Gravity® brand unmistakable, making it stand out both visually and qualitatively from the crowd of what are often perceived as run-of-the-mill accessories.
Robin Henlich, Gravity Product Manager at the Adam Hall Group: “The whole team is really pleased to have been nominated for the German Brand Award 2017, because this represents even more than recognition of our consistent brand management. Good design is more than just pure aesthetics. Gravity stands are a perfect example of the successful interplay between brand, form and function.”
Since their market launch, Gravity® microphone stands have already been presented several times with the Red Dot, iF Design and German Design Awards. All products from the premium brand come with a 5-year manufacturer’s warranty.