Stage Tec, the Berlin based manufacturer of professional audio equipment, undertook a strategic realignment last year. This is now reflected in a new look. The new corporate design is objective, clear, serious and speaks to an international audience. It makes a deliberate reference to the professional use of audio equipment. “Following Stage Tec’s restructuring, it is only logical to make this development clear in our corporate identity,” explains Dr. Helmut Jahne, Managing Director of Stage Tec. “The new corporate design will unify our image and improve recognition. This will further strengthen the Stage Tec brand and position us in relation to our competitors.”
The new slogan, Excellent Audio, underscores this intention and incorporates Stage Tec’s key message into the company objectives: the development of products with the best audio quality, maximum operational reliability and leading innovation. It is intended to serve as orientation and identification for customers and partners alike, to strengthen the Stage Tec brand.
Central to the visual identity is the logo, familiar the world over, which has been in use for many years. Its new square shape maintains this recognition and represents continuity. Modern and succinct, the logo underlines Stage Tec’s continuing evolution.
The core colour of Stage Tec has been reinterpreted. In future, Stage Tec will employ dark blue as the dominant colour in combination with white. This base colour is supported with accent colours which are assigned to different functions and ranges. They will indicate the fields of application of Stage Tec products in brochures and on the website.
In the coming months, the new corporate design will gradually be incorporated in all communication media.